The People You'll Work With

Meet Daryn and Mandy Edison

Meridian is a family-run practice: two experienced operators, each running their own track directly. No account managers, no junior standing in, one shared standard for how the work gets done.

20 years in marketing, advertising and operations across Africa, the Middle East, Europe and the US. My background is brand and communication strategy, agency operations and client service: I've run my own agency, led in-house marketing teams, and directed major retail advertising accounts. Today I run Sales and Operations for an Israeli company, remotely from Cape Town. I use AI daily in my own businesses, not just in pitches. That's what I bring to every engagement: someone who builds, not just advises.

Director of Sales & Operations for an Israeli company, remote from Cape Town
20 years in marketing, advertising and agency operations
Former agency Managing Director and in-house Head of Marketing
Strategic branding, communication and client service
Post-Graduate Diploma in Marketing & Advertising Communication
Hands-on AI implementation, using tools like Claude and Zapier

Also worth knowing Most fractional COOs come up through finance or supply chain. Daryn came up through advertising: brand strategy, agency operations and client service, then running the commercial side of a business. So when the real problem turns out to be demand generation, campaign infrastructure or marketing operations, that isn't an adjacent skill he's reaching for. It's where he started.

Daryn on LinkedIn

I handle the hands-on side of your business directly: diary, admin, bookkeeping, board support, staff admin, and everything in between. Mostly from your office in Cape Town, remote for international clients.

Operations & Admin Partner, Cape Town-based
Bookkeeping, creditors, cash books, Sage Evolution, Xero
Board governance, committee support, minute-taking
Staff and HR administration, client-facing support
Deep Cape Town non-profit and community network

Also worth knowing Mandy spent 15 years in the non-profit sector, rising from office manager to Executive Director, running an organisation's full finances and governance. That's Executive Director-level judgement, not admin-support experience.

Mandy on LinkedIn

We kept seeing the same thing from different sides. Daryn from the strategy end: businesses that had outgrown the systems that got them there, being told to "use AI" by people who had never built any. Mandy from the operations end: founders and boards drowning in work that needed real judgement, being offered hourly admin support built for tasks.

Both problems are real. They're also different problems, with different buyers, and pretending one service solves both does a disservice to each. So Meridian runs as two separate tracks, each led by the person doing the work.

We built it the way we run our household: clear roles, shared standards, no shortcuts.

The company

Meridian Consulting & Leadership (Pty) Ltd, trading as Meridian. Registration number 2026/079544/07, a private company incorporated in South Africa on 28 January 2026.

Registered address: 100 Pringle Road, Tijgerhof, Cape Town, Western Cape, 7441.

Start Here

Talk to whichever of us fits.

A free 60-minute Discovery Session. No pitch, no deck.

Email us at hello@meridianimpact.co.za

or pick the track that sounds like you:

Track A: Fractional COO & AI Implementation Email Daryn to book

or call Daryn on +27 83 297 4433

Track B: Operations & Admin Partner Email Mandy to book

or call Mandy on +27 83 269 7873

Not sure which track? Tell us what's going on.

Meet Daryn and Mandy Edison

The founders

Two people, the same problem from opposite ends.

The company

Talk to whichever of us fits.