VibeOps · Led by Daryn Edison
VibeOps: fractional COO and AI implementation in Cape Town
A strategist who builds, not just advises. Daryn works out how your business runs, then builds the fix himself: new processes, AI systems, automations that hold up. On-site in Cape Town, or embedded remotely with businesses anywhere.
What You Get
Not a slide deck you never open again.
Most consultants hand over a strategy and leave. The build is the hard part, so the build is included.
Operating strategy
A clear picture of how your operations should run, and the sequence to get there. Grounded in how the business really works, not a template.
AI systems and automations
Built and installed for you, then handed over with your team trained on them. Narrowly scoped and reliable, which is what survives daily use.
KPIs and reporting
Numbers you can trust and act on, reported on a rhythm that fits how you run the business.
Team structures that scale
Roles, accountability and hand-offs that hold up as headcount grows, instead of breaking at the next stage.
Marketing and growth, when that's the gap
Most fractional COOs come up through finance or supply chain. Daryn came up through advertising: brand strategy, agency operations and client service. So demand generation, campaign infrastructure and marketing operations are on the table, not an adjacent skill he's reaching for.
Hands, if your team doesn't have them
If what gets built needs someone to run it day to day, Mandy can join the engagement under Ops Backbone. Scoped separately, and only when it's genuinely needed.
How VibeOps works
The 4P Method
Daryn doesn't build the fix and leave. Every engagement runs through four checks, so what gets built still works once he's gone.
01
Platform
The system itself: the AI tools, automations and processes that solve the actual problem. Not a proof of concept that never ships.
02
People
Built for the humans who'll use it every day, and taught to them directly. Every engagement ends with your team running it themselves, not waiting on Daryn to log in.
03
Patrons
Checked against your customers' experience, not just your internal efficiency. A fix that speeds up your team but slows down your customers isn't a fix.
04
Profit
If it doesn't show up in the numbers, it doesn't count. Every engagement is judged on commercial outcome, not on how clever the tech is.
What "remote" means here
Mostly remote, fully embedded. Daryn is a real user in your Slack, your email and your tools, reading what's actually happening in the business rather than waiting to be told it in a status call.
That's the point of working this way: your systems already hold most of the answer. He pulls what he needs from them and spends the time building, instead of sitting in meetings being briefed on things he could have read himself. Being in the office rarely makes the work better, so it isn't the default.
Is This You?
Right for you if…
- You're a founder doing roughly R5M to R50M in revenue.
- Your business has outgrown the systems that got it here.
- You've heard "you should use AI for that" and nobody has shown you how.
- You want someone strategic who still gets their hands dirty.
- You'd rather work with the person doing the work than an account manager.
If what you need is someone to take the day-to-day admin, books and governance off your desk, that's Ops Backbone with Mandy, and it's a different conversation.
How It Starts
Every engagement starts with a Diagnostic.
One to two weeks, scoped and quoted on its own. Daryn gets into the systems, works out what's really slowing the business down, and hands back a prioritised plan.
It's a piece of work in its own right, not a trial. You keep the plan and can run it yourself, and plenty of people do. If you'd rather he built it, that's when a retainer starts.
Start Here
Let's talk about what's actually slowing you down.
A free 60-minute Discovery Session with Daryn. You describe what's slowing the business down, he tells you what he'd do about it. If VibeOps isn't the right fit, he'll say so.
Email us at hello@meridianimpact.co.za.
- Free, and about 60 minutes.
- You talk to Daryn or Mandy directly, not a salesperson.
- No lock-in, and you can stop after any step.
VibeOps: Fractional COO & AI Implementation
Email Daryn to book
or call Daryn on +27 83 297 4433, or message on WhatsApp.