Track A · Led by Daryn Edison
Fractional COO and AI implementation in Cape Town
A strategist who builds, not just advises. Daryn works out how your business runs, then builds the fix himself: new processes, AI systems, automations that hold up. On-site in Cape Town, or embedded remotely with businesses anywhere.
What You Get
Not a slide deck you never open again.
Most consultants hand over a strategy and leave. The build is the hard part, so the build is included.
Operating strategy
A clear picture of how your operations should run, and the sequence to get there. Grounded in how the business really works, not a template.
AI systems and automations
Built and installed for you, then handed over with your team trained on them. Narrowly scoped and reliable, which is what survives daily use.
KPIs and reporting
Numbers you can trust and act on, reported on a rhythm that fits how you run the business.
Team structures that scale
Roles, accountability and hand-offs that hold up as headcount grows, instead of breaking at the next stage.
Marketing and growth, when that's the gap
Most fractional COOs come up through finance or supply chain. Daryn came up through advertising: brand strategy, agency operations and client service. So demand generation, campaign infrastructure and marketing operations are on the table, not an adjacent skill he's reaching for.
Hands, if your team doesn't have them
If what gets built needs someone to run it day to day, Mandy can join the engagement under Track B. Scoped separately, and only when it's genuinely needed.
What "remote" actually means here
Daryn isn't dialling in once a month. He's a real user in your Slack, your email and your tools, working from what's happening in your business day to day, not from a status call.
For Cape Town businesses, that's usually a mix of on-site and embedded. For international clients, it's remote from the start, and it works the same way.
Is This You?
Right for you if…
- You're a founder doing roughly R5M to R50M in revenue
- Your business has outgrown the systems that got it here
- You've heard "you should use AI for that" and nobody has shown you how
- You want someone strategic who still gets their hands dirty
- You'd rather work with the person doing the work than an account manager
If what you need is someone to take the day-to-day admin, books and governance off your desk, that's Track B with Mandy, and it's a different conversation.
How It Starts
A 2-week Diagnostic, before you commit to anything.
Every Track A engagement starts the same way. Two weeks, a clear read on what's slowing the business down, and a prioritised plan. You can stop there, and some people do.
Start Here
Let's talk about what's actually slowing you down.
A free 60-minute Discovery Session with Daryn. No pitch, no deck. If Track A isn't the right fit, he'll say so.
